Understanding how people actually work, before deciding what to build.
I help organizations replace assumption-driven roadmaps with real discovery — understanding customers well enough to know what's actually worth building.
Helping teams that are shipping roadmaps nobody validated.

hello
About
What makes me tick — the work experiences that shaped me, plus a few things about life outside of it.
Read My StoryExecutive Case Studies
A deep dive into the last ten years of work I've been involved with — product strategy, team building, and org transformation.
Browse Case Studies